At the start of the game, the host asks the audience for a problem they're facing. Two actors then begin a scene as if they are on an infomercial advertising a product that's made to assist with the problem. The actors can then invite other actors to come in as testimonials, first-time users, or people who have tried other solutions. This is a freeform game where actors can use their creativity to develop characters and scenes as long as they fit the context of the infomercial.